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Client Spotlight: MYX Blend Bar

4th October 2018

Client Spotlight: MYX Blend Bar

Tell us about your business?

MYX Blend Bar is a custom lipstick and lip gloss provider. We also provide shade replication of lipstick shades.

Opportunity / Challenge

I needed a custom website with a database to archive our client’s custom lipstick designs. After a thorough discovery phase, Squareball developed a website including its customer portal, backend database, frontend, UX/UI, and reservation system.

Scope of Work / Involvement

Their President and VP first met with us to develop our ideas. They interviewed us for the requirements and features we needed and created a plan for the site.

Using that plan, Squareball developed a client portal which allows clients to create accounts to blend and save their custom colors. They integrated a custom backend database into our point of sale (POS) system to enable archiving of clients’ custom color blends. They also created the website’s frontend, including all its UX/UI.

Then, their team developed a reservation system which allows our clients to pick our service packages, pick a mixologist, and a date for their appointment. Finally, they connected our site to our Instagram account and created a blog which drives traffic back to our site.

What evidence can you share that demonstrates the impact of the engagement?

Squareball configured it to a tee and it’s almost impossible to make an error on an order.

Our employees really appreciate the database. It’s user-friendly and easy to service our clients. Squareball configured it to a tee and it’s almost impossible to make an error on an order.

We have not launched the reservation system or the client portal yet, but expect both features to further optimize our services once they are released.

Any advice to those thinking of working with an agency?

…they [Squareball] will always be invested in your project and always deliver within the timeframe…

If you’re not sure of your idea, take it to Squareball Studios and let them create it for you. They’re really a creative team and have a lot of great ideas. Squareball will be invested in your project and always deliver within the timeframe that you need.

Visit MYX Blend Bar for more information.

You can read the full review on clutch.


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