Blog

Blog

Get the latest insights.

5 Mobile App Trend Predictions in 2017

6th February 2017

Like a lot of the “things” in the IoT, mobile apps continue to evolve. Why is this important?

Not only are we increasingly living our lives on phones, an expanding majority of our time is spent interacting with apps:

  • Mobile apps make up 52% of all the time we’re spending in digital media.
  • Smartphone users spend 89% of their phone time with apps.
  • Apps make up 42% of all mobile sales.
  • Worldwide, app sales are on a fast incline: $45 billion in sales in 2015, $58 billion in 2016, and an estimated $77 billion in 2017.

There are two billion smartphones on the planet. Mobile usage surpassed the desktop two years ago.

Apps clearly have cornered a growing market, and entrepreneurs are taking note. They’re also closely watching how this market, based in historically “disruptive” technology, will evolve.

Augmented Reality (AR)

AR is going to squirm its way into standard utility apps. You’ll experience it on wearable tech and it will increasingly be tied to useful functions like showing a map of the closest Starbucks when it detects the word “coffee.”

Artificial Intelligence (AI)

AI means HAL 9000 is real and lurking on your smartphone. Most geeks predict machine learning is going to show up everywhere over the next few years. The science of AI is about programming sophisticated algorithms to capture and collect data, then using that data to take action. The computer captures your response, adding that to the information mix, and adjusting its actions accordingly. Today, that’s the “learning” in AI.

Imagine taking a new job and orientation occurs on your cell. The smartphone app realizes you’re struggling with the testing at the end of the process and adjusts the next training session to fit how you’re best able to retain information.

Siri is going to look pretty old school once we get rolling.

Application Security

Security isn’t anything like the boy who cried wolf; there really is a wolf out there. Last year’s DDoS attack on DYN, the domain name server, used connected devices to sneak in and bombard a crucial Internet server with requests until it collapsed, causing a significant portion of the Internet to go dark. This should illustrate an important lesson for app developers – don’t blow off app security. In the coming years, these features will be just as important as the app itself.

Internet of Things (IoT)

IoT applications are increasingly prevalent, which is both a blessing and a curse (see Application Security). The Internet of Things is going to increase; computers are already in everything from your car to your refrigerator. Watches track our exercise, and Cortana rocks our home. Amazon Alexa, which maybe should fall under the AR category in this list, is leading the charge for a fully digitized home.

User Experience (UX)

UX is going to continue to trend in app circles for 2017. As applications naturally grow, increased competition is going to force rudimentary apps out of the market. Fully integrating UX to include rich media will keep app users engaged long-term.


Squareball Studios (SBS), is a creative, design, and development agency of mobile applications and software systems. We have helped develop solutions for Fortune 500 companies and partnering with startups on initial ideas and seeing them succeed.

© Squareball Studios 2017. All Rights Reserved.